No Gomo™

A Message to Garcia

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Hubbard identifies what should be our ultimate goal: to work and live in a way that adds value to the world... and inspires others to do the same.

My heart goes out to the man who does his work when the "boss" is away, as well as when he is at home. And the man who, when given a letter for Garcia, quietly takes the missive, without asking any idiotic questions, and with no lurking intention of chucking it into the nearest sewer, or of doing aught else but deliver it, never gets "laid off," nor has to go on a strike for higher wages. Civilization is one long, anxious search for just such individuals. Anything such a man asks shall be granted.

His kind is so rare that no employer can afford to let him go.

He is wanted in every city, town and village – in every office, shop, store and factory.

The world cries out for such: he is needed, and needed badly – the man who can carry a message to Garcia.

To act in absolute freedom and at the same time know that responsibility is the price of freedom is salvation.

Life in Abundance

The supreme prayer of my heart is not to be learned or "good," but to be Radiant.

I desire to radiate health, cheerfulness, sincerity, calm courage and good-will.

I wish to be simple, honest, natural, frank, clean in mind and clean in body, unaffected – ready to say, "I do not know," if so it be, to meet all men on an absolute equality – face any obstacle and meet every difficulty unafraid and unabashed.

I wish others to live their lives, too, up to their highest, fullest and best. To that end I pray that I may never meddle, dictate, interfere, give advice that is not wanted, nor assist when my services are not needed. If I can help people I'll do it by giving them a chance to help themselves; and if I can uplift or inspire, let it be by example, inference and suggestion, rather than by injunction and dictation. That is to say, I desire to be Radiant – to Radiate Life.


Be radiant

Living and working to the fullest means being of service to others. Here are 5 ways to radiate a culture of service in your world... to radiate the ways of Rowan.

  1. Put the needs of others ahead of your own.
  2. Be approachable and available at all times.
  3. Acknowledge others when you see them taking initiative (and reward them if possible).
  4. Make it a point to end every act of service with "Is there anything else I can do for you?"
  5. Smile – a genuine smile that comes from your desire to serve others.
No Gomo™

gomo:(go-mo) noun: a person who goes through the motions

Don't go through the motions in 2016. Be more like all those people you admire.

Check out for fresh ways to encourage your people to commit, complain less, create their own luck, be resilient, and have a positive attitude towards service.

Short. No-fluff. Real.

Don't be a Gomo.

Printable booklet

Printable booklet

Download and print the free "Be Like Rowan" booklet – includes Hubbard's essay, as well as worksheets and reminders.

download now

The Rowan Awards

Rowan awards

Download and print awards to hand out to team members who show Rowan-like initiative.

get them now

Rowan to the Rescue

Rowan to the Rescue

Read and print our kids' version of "A Message to Garcia" – includes illustrations and discussion questions to help your kids understand the importance of working hard and taking initiative.

read it now

Bonus fact

A Message to Garcia

The Marine Corps currently lists "A Message to Garcia" as required reading for all soldiers falling within the ranks of private, private first class and lance corporal. The books appearing on this reading list are personally endorsed by the commandant, the highest-ranking officer in the Marine Corps.